8. Own your message
Remember the phrase “1,000 songs in your pocket”? Of course you do. It’s because when Apple launched the iPod, the executives who were authorized to speak to the news media repeated the phrase over and over again.
It’s classic Apple: Craft, control and repeat the message.
My favorite of 10 insights from Adam Lashinsky in an interview by Guy Kawasaki
« How Ideo Revamped The Common Mattress For Sealy, And Made It Stand Out | Main | David Petraeus on Optimism »
February 15, 2012
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a010536c5e8c6970c0163017119ec970d
Listed below are links to weblogs that reference 10 Lessons From Inside Apple : Innovation:
Comments
My Other Accounts
Recent Comments
- Maggie Anderson on Turning Marketing Strategy Into Action
- Roofers Seattle on Turning Marketing Strategy Into Action
- ideas for company name on Starting a Business - 4 Simple Rules Parts 1 & 2
- work at home on Three LinkedIn Tips for Small Business Marketing
- Maggie Anderson on 3 Stories Your Business Strategy Depends On
- Maggie Anderson on 3 Stories Your Business Strategy Depends On
- T.v Serials on 3 Stories Your Business Strategy Depends On
- twitter.com/timeontaskva on A Great Time for Small Biz Marketing
- Maggie Anderson on Your Marketing Monster
- Diane Bogino on Your Marketing Monster
Recent Posts
- Small Business + Internet = Marketing Miracle
- Over 55? You've Got the Small Business Edge!
- David Petraeus on Optimism
- 10 Lessons From Inside Apple : Innovation
- How Ideo Revamped The Common Mattress For Sealy, And Made It Stand Out
- NAWBO President Praises Elevation of SBA Administrator to Cabinet Level Position
- Turning Marketing Strategy Into Action
- Enough is Enough! Get Control of Your Stuff
- Wabi Sabi Small Business Marketing Ideas
- Stillness: Source of New Ideas
Step-by-Step Marketing Programs for Consultants, Coaches & Entrepreneurs
